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Writing About Yourself: The Best Brief Bio

Contributor: Mike de Sousa

Like most people, I find it difficult to write effectively about myself. The act of summarising a life in a few well chosen words is far more difficult than it might at first appear.

Creative professionals are asked for a brief history of their achievements on a regular basis. Potential clients like to know who they're dealing with and a well written biographical entry is often the first and most influential means to encourage further contact. Here are my thoughts and guide to best representing yourself through a short bio summary.

About Us

You might ask yourself 'who ever reads a bio entry in the first place?'. The answer lies in the fact that people are curious animals. If we're making a judgement about a product, a service or an individual, one of our first ports of call will be the biographical statement. This takes a different form depending on the context.

In a conversation, the request for biographical information is expressed as 'tell me a little about yourself'. Websites generally use an 'About Us' page that sets out a company vision with some practical information about location, personnel, and company background, and in business the focus of evaluating an individual's history and skills mutates into the more formal CV. This article limits is focus to a fourth and equally challenging biographical statement, the short written bio.

Why bother?

As a creative professional a short bio is an essential plank in your efforts to promote your skills to your potential clients. A well written short bio doesn't only inform the reader, but galvanises them into action. It is the bio entry in a directory or publication that often encourages a potential client to make that all important first contact.

Simple and honest

It surprises me how little time and attention is given over to ensure biographical entries are well written. Time and again I'll be reading an article or viewing a website and I'll click on the 'About Us' link to find myself in a world of hyperbole and unwelcome marketing speak that tells me little or nothing about the author or service.

The two most important principles I feel you should keep to at all times when writing a short bio is to make your statement simple and honest. Any hook line or 'call to action' that you might use in your opening must be carefully chosen to represent you without exaggerated claims about your background, skill base, or service.

A good biographical statement is about building trust in the mind of the reader. If the reader senses you are inflating your bio, the fragile link between them and you will be broken and the reader, gone forever.

Tone and style

This and the following four sections outline a plan of action for writing your short bio. Your first task is to ensure you are clear about who your intended audience is, and to keep this audience in mind with every word you write.

Stick to what you know and who you are. The reader wants straightforward information about you and doesn't need or want every detail of your professional and personal life. Ensure the personal shines through but beware of treating your reader as a friend, they're not, they have no idea who you are and will become suspicious of an overly friendly tone. It's a little like someone standing too close on first meeting. An invasion of personal space you might say.

People are generally social animals and want to connect, so adopt a personal tone that invites the reader in. The trick here is to find a tone and style that treads a middle path. It is equally advisable not to write in an overly objective, distant style. This may convey the facts of your life and skills, but is unlikely to evoke an emotional response in the reader, and it's a positive emotional response above all that will encourage the reader to investigate you more.

Write in a style you are comfortable and experienced in. Don't try to crack jokes and make it fun unless you've got a track record of writing in an amusing way. Be honest with yourself and the reader, and stick to a simple format that presents information straightforwardly.

The Opening

Get the opening statement wrong and you've lost the reader after the first five seconds. Get it right and they'll skip the body of your bio, go straight to the contact info and give you a call.

Ensure your opening statement carries the following:

• Your name

• A summary of what you do

• A reference to your skills and experience

• A call to action

Example:

Jumbo Jim writes on a broad range of subjects for national newspapers, magazines and journals, and continues to ensure his business clients are advantaged by his copy and marketing writing skills.

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